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The Association of Accredited Advertising Agents of Malaysia (4As) has announced several important partnerships and progressive innovations for the 2022 PETRONAS Kancil Awards, Malaysia's longest running and most prestigious advertising awards competition.
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For the first time, LIA is bringing creativity in the Metaverse into an awards’ judging room. The metaverse is the space where real and virtual intersect, giving early adopters and consumers a more immersive experience with a brand. Ronald Ng, global chief creative officer of MRM, will be Jury Presi