Do Political Ads Even Matter Anymore?
A confluence of political forces and changing media behavior are testing their efficacy in the Trump era.
Source: nytimes.com
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Top News In Cross Screen Today - Breaking & Trending Today
The Texting of the President
With a trove of expensive data, Never Back Down is launching a texting campaign to try and close the gap with Trump.
Source: politico.com
Cross Screen Media Announces New CTV Activation Bundle
/PRNewswire/ -- Cross Screen Media today announced the release of a CTV Activation Bundle that combines the company's local planning, activation, and...
Source: prnewswire.com
TVB's First Hybrid Forward Conference Begins Next Week
TVB’s 2022 Forward Conference will take place virtually next Thursday, Sept. 22, with the promise to deliver “a state-of-the art multi-dimensional experience.” The virtual conference will bring together attendees from U.S. broadcast TV stations, media ad agencies, key ad categories, measurement, and AdTech to discuss the present and future of local television. In addition to the virtual […]
Source: tvnewscheck.com
LG's Ad Team Brings Automatic Content Recognition Data To Magnite In New Deal
Per a new multi-year agreement between LG’s advertising arm and Magnite, the largest independent supply-side platform, advertisers and publishers will gain exclusive screen-level content data. Ultimately, the move could help reduce ad waste and maximize brands’ ad spend.
Source: thedrum.com