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All the latest martech, adtech and customer technology news from Google, SmartCommerce, Basketful, Appier, Woopra, AB Tasy, Epoq, Storyblok, DoubleVerify, Qualtrics and Klaus
/PRNewswire/ -- Appier (TSE: 4180), a leading artificial intelligence (AI) software-as-a-service (SaaS) company, today announced that it has completed the...
Meal delivery provider to rollout unified first-party data platform globally
Latest analyst firm marketing technology survey shows utilisation of martech platforms has declined in the last two years. But just what does optimum usage for maximum ROI look like?
Genie, the new data layer launched at last week's Dreamforce, marks a step change in the Salesforce platform, but is it a step towards a more composable architecture?