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With high inflation, a publishing landscape facing layoffs, budgets getting tighter and cookie deprecation accelerating signal loss on the open web, it's high time for media players to invest more seriously in automation, argues Frequence‘s Steve Han.
Conversions and brand get all the attention, but engagement is the hidden gem, argue Razorfish’s Sisi Zhang and Rob Silver.
New privacy norms are driving signal loss for marketers. But losing the ability to track users doesn’t mean losing the ability to measure marketing impact, says Betsy Ray of marketing agency Kepler.
TOP OF THE CHARTS: Nielsen Ad Intel shows a big jump in ad spending in highly competitive markets.
Issues with opaque and misrepresented measurement systems have robbed the industry of its most precious resource - trust. How can we get it back?