Page 16 - D Spend News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Mumbai: CTV/OTT viewership has exploded in India since the start of the pandemic, opening a new market of opportunities for advertisers. Combining the best of digital and traditional linear TV advertising, CTV/OTT advertising has become marketers’ favourites because of its ability to reach the right audience at the right time. These platforms provide advertisers with easy

The ad targeting landscape sure is going to look different in 2024 when political campaigns are expected to spend upwards to $2bn on digital ads. That’s why it’s essential that political campaigns begin to experiment during the mid-term elections this year. Here’s what you need to know.

Deliveroo is launching a new advertising platform designed to allow brands to reach audiences hungry for relevant offers.

Sustainable shoe and clothing brand Allbirds is stepping into summer with its latest running shoe, The Tree Flyer, with the ‘Mean Girls’ and ‘Parent Trap’ star as its ambassador.

Digital video advertising and other interactive formats are booming – but where should advertisers be turning their attention to stand out from the crowd? We caught up with Yahoo's ad creative team to unearth the creative ad formats that work best for brands and explore just why they deliver such strong results.