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A provocative advert that confronts its viewers with cannibalism has been lauded at the Cannes Lions International Festival of Creativity, securing the Entertainment Lions Grand Prix and a first-ever win for Sweden.
Per a new multi-year agreement between LG’s advertising arm and Magnite, the largest independent supply-side platform, advertisers and publishers will gain exclusive screen-level content data. Ultimately, the move could help reduce ad waste and maximize brands’ ad spend.
For his Cannes Lions keynote, P&G’s brand chief Marc Pritchard urged marketers to “double down” on creativity and innovation to drive brand growth against crippling economic headwinds. A noble challenge, but it is one that S4 Capital founder and executive chairman Sir Martin Sorrell doubts the market will respond favorably to.
DoubleVerify has teamed up with Brian O’Kelley’s Scope3 to build out a new measurement tool designed to provide advertisers with a detailed picture of how their campaigns contribute to CO2 emissions.
Zurich is positioning itself as an environmental champion with ‘Upcycled,’ the insurance giant’s first sustainable TV advertising campaign.