It's Time To 'freak Out': Hard Mtn Dew Drops First Commercial
As Hard Mtn Dew achieves availability in seven states, the coveted spiked soda unveils its first-ever campaign.
Source: thedrum.com
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Sour Patch Kids Targets Gen Z In New Campaign With Twitch
Sour Patch Kids’ newest ad pits streamer against streamer, and flavor against flavor, in a livestream video game competition.
Source: thedrum.com
GroupM: War And Recession Won't Quite Smother Ad Revenue Growth In 2022
The latest GroupM mid-year advertising forecast has arrived, and there’s little adjustment on 2022 predictions from an ad revenue perspective.
Source: thedrum.com
Zenith: 2022 Global Ad Spend Growth To Fall From 9.1% To 8%
Zenith has rowed back slightly on expectations for 2022 global ad spend growth, projecting an 8% jump in expenditure – down from 9.1% growth anticipated last December.
Source: thedrum.com
Global ad expenditure to grow 8% in 2022: Zenith's Report
Global advertising expenditure is expected to grow 8 per cent in 2022, according to Zenith's latest Advertising Expenditure Forecasts report, which was released on Wednesday. This represents a minor downgrade from a little over 9 per cent growth rate provided by Zenith in December 2021.
Source: indiantelevision.com