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Global advertising expenditure is expected to grow 8 per cent in 2022, according to Zenith's latest Advertising Expenditure Forecasts report, which was released on Wednesday. This represents a minor downgrade from a little over 9 per cent growth rate provided by Zenith in December 2021.
Mumbai: Advertising expenditure by over-the-counter (OTC) healthcare brands in 13 key markets, including India, will expand by 7.6 per cent in 2022 and five per cent in 2023, according to Zenith’s new Business Intelligence – OTC Healthcare report published on Monday. Digital will account for 49 per cent of OTC advertising in 2023, up from 46 per cent in 2021, said the report.
India and Russia see strongest growth with regard to more first-time purchases in the category