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The Ozone Project has announced that the consumer websites of the Asian Media Group are set to join its network as “an easy way for advertisers to reach scaled, diverse audiences across the UK’s online population.”
Out-of-home advertising grew substantially in the first quarter thanks to big investments from top brands, according to new data from the OAAA. Here are the key stats and a list of the top 10 spenders.
With ad spend continuing to rise and digital taking a bigger slice of that pie year-on-year, social too is growing its share. At a recent roundtable with experts from The Drum Network – from a global head of social to a founder of a leading social agency and a TikTok creator – we asked: how is the role of influencers shifting in the modern marketing ecosystem?
Facebook owner Meta has responded to calls for greater transparency around its ad targeting for political advertising.
All this week on The Drum we've been running our Gaming Deep Dive. Powered by the insights of the gamers among The Drum's journalists and The Drum Network's experts, we've been taking a look at the marketing opportunities around gaming.