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Digital advertising has brought tools that allow greater and deeper reach, but it’s also made audiences more wary and harder to connect with. For The Drum’s Digital Advertising Deep Dive, Drew Townley, managing director at gaming specialists Kairos Group, argues that success in the digital ad ecosystem is all about forging genuine connections – and streaming is the perfect conduit for those relationships.
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According to the latest IPA Bellwether report, British marketing spend is at an eight-year high point. Investment levels may have peaked, however, as external threats to business confidence mount.
As investment in the podcasting space continues, many audio companies have dollar signs in their eyes. But in the gold rush for audio money, the danger is that investors leave sections of their audiences behind – and abandon the moral and commercial imperatives to make audio accessible.
This week on The Drum, we’re taking a look at everything digital advertising, from its past to its future potential. As part of that discussion, we’ve assembled three experts from the advertising industry to discuss: