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Elon Musk has declined a role on the board of Twitter, opening the door for the billionaire to take ownership of more of the social platform. He then went on to publicly share his musings for an advertising-free Twitter. But how much influence can he wield in shaping a new direction for the platform?
With attention metrics and technology starting to gather pace in the industry, the time is now for marketers to improve the ad experience for consumers. The Drum and Playground xyz gathered experts from across APAC and Europe to look at what the future of this new experience could be and what tools and technologies are in place to get us there.
The huge recent growth in the digital advertising ecosystem provides a range of opportunity for advertisers. But they're also faced with measuring fragmented consumer behavior across devices, and the prospect of third-party cookies becoming obsolete in 2023.
As third-party cookies are relegated to the annals of history, many marketers have been pinning their hopes on universal ID solutions able to track specific users across the internet. But is this technology really viable with big tech privacy enforcement becoming more stringent?
In the latest episode of our video series on Ukraine and the information war, we hear about how the opacity of adtech is both a blessing and a curse. Tech editor for The Bureau of Investigative Journalism Jasper Jackson and digital consultant Rob Blackie discuss how western companies are engaging in advertising in Russia – both for good and ill.