Page 29 - D Spend News Today : Breaking News, Live Updates & Top Stories | Vimarsana

TV is still the bedrock of UK ad spend, according to a new intelligence report compiled by measurement, data and analytics specialists Nielsen.

As the industry shifts away from third-party data-based models and puts a premium on first-party approaches, owned media marketplaces offer retailers the opportunity to supercharge revenue in a customer-centric, privacy-safe way. But scaling a retail media business comes with inherent challenges, writes Doug Huntington, chief executive officer at adtech firm FatTail.

E-commerce has boomed over the past two years, supercharging businesses with the ability to take advantage. The latest report from Shopify has captured where the industry growth is. The Drum has pulled out the best bits for marketers.

Disney Advertising Sales on Wednesday announced that it plans to integrate new cross-channel measurement solutions into its clean room solution by way of a new partnership with Horizon Media and a proprietary identity graph. The changes reflect Disney Advertising’s larger vision of equipping advertisers with the tools to succeed in a privacy-centric, first-party-data-based future.

Reach Plc has announced its full-year results for 2021. The newspaper company behind The Daily Mirror, The Daily Express and The Manchester Evening News has ridden the long tail of print advertising and circulation decline over the past few years, using the time to pivot to digital. So while the core of its business (print accounts for roughly 75% of overall revenue) is declining, it is repositioning itself by investing in data solutions and digital advertising.