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The Super Bowl is the biggest day of the year for advertising. Even brands that don’t spend millions to advertise during the Big Game will be paying close attention to see how everything plays out. A new report from Lucid reveals how viewing preferences and behaviors vary across age groups, and also how the metaverse is changing the usual dynamic between advertisers and consumers.
Valentine’s Day is typically a big deal for brands. But this year, the holiday has the misfortune of taking place the day after the Big Game. In a new ad campaign, Stop & Shop offers a friendly reminder to do your Valentine’s Day shopping early.
Ahead of Google’s elimination of third-party cookies, the tech titan proposed what it billed as a privacy-centric alternative, its Federated Learning of Cohorts (FLoC). However, on January 25 the company scrapped FLoC and debuted a new proposal: the Topics API. But Amelia Waddington, global vice-president of product at search intelligence firm Captify, argues that Topics won’t fly either.
In its latest earnings results, the extent of Amazon’s advertising revenue was broken down for the first time.
Alphabet, Google’s parent company, has entrenched its position as the top dog in online advertising after smashing analyst expectations with revenues of $75.3bn for the three months to December 31. The pivot to privacy and the resulting rigamarole around its cookie replacement certainly haven’t done it any damage.