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MUMBAI: Management guru Peter Drucker once said, “Because its purpose is to create a customer, the business enterprise has two -- and only these two - basic functions: marketing and innovation.” Marketing is more important today than ever before as it leads to brand creation, which is the growth driver of the business. A brand is the biggest moat and one of the most powerful
The collision between the radio and podcasting worlds continues as Global announces it has acquired the podcast hosting and monetization platform Captivate.
The media industry and the economy saw an unprecedented level of disruption post-lockdown phase. As marketers went back to the drawing board to scrutinise their media spend, TV advertising moved from strength to strength commanding the highest share of advertising spends.
Digital advertising will account for over 60% of global ad spend in 2022, according to the latest advertising expenditure forecast compiled by Zenith.
Airport advertising inventory is on course to sell out this winter as brands bet big on a busy Christmas travel period.