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Facebook continues to prove remarkably resilient to negative press with the advertising-based business continuing to grow at a breakneck pace, as revenues rose 35% from a year earlier in its third-quarter results.
As rumors abound that it's a takeover target for Paypal, Pinterest is scaling up its social commerce capabilities for users and brands. Chief marketing officer Andrea Mallard tells us why the platform is pinning its commercial future on retail.
Unilever will invest €7bn (£6bn) into marketing over the coming year “to adequately support” its biggest brands as it increases product prices in the face of “unprecedented” inflation.
As rumors abound that it's a takeover target for Paypal, Pinterest is scaling up its social commerce capabilities for users and brands. Chief marketing officer Andrea Mallard tells us why the platform is pinning its commercial future on retail.
Brands that optimize their current affairs ad spend have seen profits jump by £268m, according to a new survey by Newsworks, the marketing body for national newspapers.