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Consumers are better informed about the realities of online disinformation than ever. For brands that aren’t being proactive about ensuring their ad spend goes to reputable platforms, that means they run the risk of serious brand damage and questions about their own priorities.
An e-commerce explosion is delivering knock-on benefits for traditional TV advertising spend, seeing an influx of online-born businesses, according to analysis conducted by Thinkbox.
Pitch deck running low on hard numbers? Presentation slides looking a little bare? Allow us to help. Each week, we gather the insightful new research you may have missed to inform your work or inspire a new idea.
The new normal of e-commerce has shifted fast and has steered a new reality for consumers and retailers alike. In a recent report by McKinsey, we have vaulted ten years ahead in consumer and business digital penetration in less than three months.
US advertising growth for 2021 is far exceeding expectations, according to GroupM, leading the media giant to significantly revise upwards its ad spend forecasts for the year.