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YouTube’s brandcast saw the video platform share usage stats for the UK and Ireland. While the consumption stats are compelling, what YouTube said – and didn’t say – about its future priorities indicates how brands can tune into the huge audiences it commands.
LiveRamp is introducing new streaming forecasting tools as well as data sharing and measurement frameworks within its TV platform. The move aims to create greater visibility for media buyers, sellers and programmers alike and improve advertising outcomes.
LiveRamp is introducing new streaming forecasting tools as well as data sharing and measurement frameworks within its TV platform. The move aims to create greater visibility for media buyers, sellers and programmers alike and improve advertising outcomes.
Global media and tech company Yahoo today announced it is expanding its partnership with FOX Entertainment’s ad-supported video-on-demand (AVOD) platform Tubi. Under the new deal, media planners and buyers using Yahoo’s demand-side platform (DSP) will gain access to Tubi’s entire streaming content library. The move aims to help connected TV (CTV) advertisers improve efficiency in the buying process.
TV ratings and measurement firm Nielsen today announced it is unifying its various TV streaming solutions into one unified measurement suite. The move could help advertisers make more knowledgeable decisions about their media strategies.