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Almond milk brand Alpro has been warned by the ASA to exercise greater care around its environmental claims – the first time the watchdog has enforced new rules designed to clamp down on greenwashing.
In the face of pressure on its global supply chains, P&G is taking drastic measures to offset increased costs, including ramping up the price of products across its portfolio. It will also impact its significant advertising spend. Though it assured its level of investment won’t change, what channels it prioritizes will.
Brands have been clamoring for ways to mitigate the risk of their ads supporting dangerous or harmful content. At the same time they by necessity are looking to reach as wide an audience as is possible – and consumers are continuing to flock to digital video. The challenge for digital video platforms, then, is to convince brands that their sites offer enough brand safety tools to make it worth their while.
Digital advertisers are facing up to an unholy trinity of challenges, from looming privacy regulations to a talent crisis and ever more demanding consumers, according to a study from IAB US and PwC.
Connected television (CTV) is a slept-on part of the media mix. They are a gateway to many different types of content, from the traditional broadcasters to digital and social video platforms. Since around 80% of households in the UK have at least one CTV, that provides a number of audience opportunities for advertisers – provided they think about the device in the right way.