Page 33 - D Spend News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Mumbai: The television ad volume recorded significant growth in 2021, beating the previous year’s performance, according to the latest data released by the Broadcast Audience Research Council (Barc). The total ad volume in October-December 2021 was in fact recorded to be the highest during a quarter since 2019, as per the data. Riding high on the festive wave, as many as 2,524

The enormity of the challenge Facebook must contend with to get its advertising house in order has been laid bare by fresh condemnation of ‘misleading’ debt advice propagated by the social network.

FCB Shanghai chief Josephine Pan offers advice on reaching distracted Chinese consumers in an evolving and fragmented media landscape.

Brands can now get one step closer to podcast listeners via Spotify’s new “call-to-action” (CTA) cards.

Agencies and creators will need to provide clients with much greater transparency around pricing and measurement if influencer marketing is to truly come of age in 2022, experts tell The Drum, as we look ahead to the trends that will define the space in the months ahead.