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New Hootsuite data indicates that social media users are loving Super Bowl LVI’s big food and beverage brands right now. On the flip side, automotive brands like Nissan and Toyota are seeing higher-than-average negative sentiment, while some brands are failing to even make a splash. So what’s the formula for winning on social ahead of the big game?
Spotify’s content moderation policies were called into question this week as artists pulled music from the service over its decision to back podcaster Joe Rogan. With #DeleteSpotify trending, advertisers are now also being put under the spotlight. Media buyers weigh in on the potential fall out.
Hyundai is sitting on the sidelines for this year’s big game – but didn’t want to miss out on all the fun. It has teamed up with A-lister Jason Bateman to promote its new electric IONIQ 5, and plans to air the spots during the NFL conference championship games this weekend.
Mumbai: Advertising expenditure in the Asia Pacific is expected to grow by 5.9 per cent, with India being the fastest-growing market globally at 14.6 per cent, followed by the US, Russia and Canada, according to dentsu's Global Ad Spend Forecast report. Digital forecast is expected to increase 9.6 per cent to a share of 61.1 per cent of total APAC advertising spend, even as
Podcasts are big business. Platforms are spending huge amounts of money on acquiring exclusive rights to podcast stars, while at the same time the sophistication of podcasting adtech is driving ever more marketing money to the medium.