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Since our roundup last week of tech giants’ responses to Russia’s invasion of Ukraine, many of the platforms have further updated their policies amid growing pressures from around the world and widespread sanctions and bans on Russian financial activities.
The tensions between attaining reach on connected television (CTV) and achieving precise targeting and frequency capping are no more, argues LG Ads’ head of research Justin Fromm. He suggests that investing in automatic content recognition data will help mitigate CTV’s measurement problems and result in a win-win for both advertisers and consumers.
Today sees the publication of a financial audit toolkit from the Programmatic Cross Industry Taskforce, the fruit of collaboration between the Incorporated Society of British Advertisers (Isba), the Association of Online Publishers (AOP) and PwC.
Former US president Donald Trump’s social app, Truth Social, launched on the App Store today and quickly topped the free downloads chart. If the audience is there, will advertisers follow?
Digital advertisers are facing an epidemic of fraud according to an alarming new survey, which predicts global losses this year will reach $68bn – up from $59bn last year. The $11bn increase is equivalent to twice the annual GDP of Eritrea or four times of Andorra, showing that these are nation-moving sums.