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Samuel Scott takes a look at the recent news that newspaper giant Gannett gave advertisers inaccurate information to advertisers on where their ads were running for nine months . He offers up advice to buyers wanting to protect themselves from similar problems.
Samuel Scott takes a look at the recent news that newspaper giant Gannett gave advertisers inaccurate information to advertisers on where their ads were running for nine months . He offers up advice to buyers wanting to protect themselves from similar problems.
Brands including Nike, Coke and Burberry were quick to experiment with NFTs, but entering the turbulent space means being prepared for the highs and the lows. So how are they riding out the pricing slump that hit the market this week?
The online ad experience is facing a major overhaul and marketers are looking for new solutions to reach audiences in an impactful way. Can new tools, like attention metrics, change the online ad experience for good?
The Advertising Standards Authority (ASA) is investigating multiple reported examples of Google allowing ads from ‘predatory lenders’. The findings follow a report in the Observer on Sunday that highlighted 24 ads it found had been paid for by 12 advertisers including loan firms and credit brokers.