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JCDecaux has posted a strong set of annual results, with revenues rising 18.7% on the back of ‘very strong’ digital growth. The digital out-of-home (DOOH) category surged 33.2% over the year to account for a record-setting 26.9% share of group revenue.
Programmatic has come to podcasting. The lo-fi appeal of the podcast ad read is being augmented by tech that allows for the contextual placing of audio pre-reads. Inspired by the tech, new players are pushing into the market.
The tidal wave of businesses pulling out of Russia gains momentum as Unilever suspends all importing and exporting of its products into and out of Russia. It has also ceased all media and advertising spending within the country.
A volatile TV buying market has pushed ad price inflation through the roof, with Zenith’s chief strategy officer Richard Kirk claiming at Thinkbox’s TV in Focus event that it is the biggest challenge for media buyers right now.
TV advertising is going through a “renaissance,” according to Matt Hill, director of research and planning at Thinkbox, the sector’s industry body. He pointed to a “surging” e-commerce sector, which is injecting cash, as well as the growth of subscription video (SVOD) and ad-funded video (AVOD) consumption as reasons for excitement this year.