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Contextual advertising is making a comeback which, from a publisher perspective, means that the industry has come full circle. But what do publishers need from their partners to improve the digital advertising dynamic for everyone? We spoke to leaders at Future, Raconteur, News UK, Jungle Creations and LGBTQ+ news website PinkNews to find out.
The e-commerce and TV sectors helped drive the UK ad market to 34.3% year-on-year growth for 2021 – almost double that previously forecasted by the Advertising Association (AA) and Warc
Over the past two weeks, The Drum has dedicated coverage to all things digital advertising as part of our Digital Advertising Focus Deep Dive. While we’re only just unlocking the value of Contextual 2.0, we asked experts from GumGum, Havas Media Group, Wavemaker and more, how this tech could evolve to account for the ever-expansive digital space, including the metaverse and beyond.
Google’s parent company Alphabet filed its first-quarter earnings today. Results were mixed; while revenues fell closely in-line with analysts’ estimates, the company missed the mark on profitability.
To kick off our Digital Advertising Focus for the next two weeks, The Drum assembles a panel of marketing leaders from L’Oréal, Accenture, Croud and GumGum at The Drum Labs to debate how the industry can find a more human way forward for digital advertising.