Spotify Announces Its Largest Ever European Advertising Deal With OMG
Audio streaming platform Spotify has announced its largest ever European ad deal.
Source: thedrum.com
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Nostalgic Snyder's Ad Brings Back Infamous 'Seinfeld' Lawyer
In a new spot for Snyder’s of Hanover’s Pretzel Pieces, fictional lawyer Jackie Chiles finds it “egregious, outrageous, and audacious” that the snack packs so much flavor.
Source: thedrum.com
Instacart Reveals Revamped App And Brand Identity In New Campaign
Instacart’s animated ad illustrates the ease its new app offers families – and the brand’s new earthy color palette inspired by food.
Source: thedrum.com
AVOD Viewership Is Growing Fast, According To Comscore
Netflix’s surprise decision to embrace ad-supported streaming is starting to add up, with survey data indicating ad-supported streaming services outpaced their ad-free counterparts with 29% growth v 21% in America.
Source: thedrum.com
Spotify Secures Brand Safety Deal 'to Give Advertisers Confidence' In Podcasts
Spotify has tied with Integral Ad Science to tackle brand safety in a bid to bring transparency and confidence to podcast advertising.
Source: thedrum.com