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Advertisers, Pay Attention – Interactive Ads Boost Performance

Digital video advertising and other interactive formats are booming – but where should advertisers be turning their attention to stand out from the crowd? We caught up with Yahoo's ad creative team to unearth the creative ad formats that work best for brands and explore just why they deliver such strong results. ....

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Frontiers | Toward an Ecosystem Framework for Advancing Women's Entrepreneurship in Yemen

Women’s entrepreneurship is critical to an economy’s growth and development, yet it faces a variety of difficulties. This study aims to conduct a theoretical assessment of women’s entrepreneurship in Yemen and examine the problems it faces in its development. The findings show that women entrepreneurs in Yemen face numerous hurdles, including social, cultural, and institutional barriers; financial constraints; a lack of entrepreneurial education and knowledge; and a deficiency in training and incubation support. Consequently, it is suggested that a complete ecosystem for women’s entrepreneurship be developed, involving various stakeholders and comprising different types of facilities capable of assisting women entrepreneurs and ensuring their optimum advantage. ....

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