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I'm christine romans. futures are up this morning. the big story is pope francis and his visit. he has been a critic of capitalism and greed. this week, he is giving two brands a marketing boost. american airlines and fiat. he has been getting around in a fiat 500 l and a jeep wrangler. he is using a plane that american airlines is dubbing shepherd i. equal ad space is worth millions of dollars. pope francis and the fiat. traveling to the united nations in just a few hours. "new day" starts right now. >> pope francis waking up in new york. >> the city still buzzing with

>> g-mail monitoring your conversations. >> they are. >> and sending you ad space. >> drones other in the studio while i ask you about this aspect of it. you saw me crash and burn the drone a minute ago. the practicality of having a lot of us yahoos out there with droebs drones adding already to the busy skies. that's a concern for the faa. >> they have been working for years to figuring out how to integrate the unmanned vehicles by the airplanes. >> there have been crashes and accidents. the "washington post" did a study on it. >> the rules, hobbists playing with remote controlled airplanes, ...

>> but i want to ask, how much longer can the oscars go on like this, a half hour of great moments sandwiched in between three hours of total boredom? or is this the new normal because they can still sell the ad space with live tv? will there ever be a change or will we continue down this path? >> that's a good point, longer it is, the more ad slots you can get in. but there is a lot of integrity in keeping these things, the short animated, short docs. it's kind of weird, because in the press room, what happens is, like jared leto wins early on, and he comes in and he talks and they cut all th...

Pay off his student loans in a pretty unique way. alex benda owes about $30,000 for his education at university of michigan in flint, so he started selling ad space on his graduation cap, the mortar board. each 1-inch square will cost $300. >> to pay that type of debt at the interest rate that i have to pay, i'm going to be doing this for a lot longer than i ever went to school. and so, i was just hoping that maybe this might be a way to just see if anyone can help me out there. >> i love this idea. if you can't afford the ad space, he does have some lower-cost options, like $1 for a high five...

Apple finally signing with china mobile. they have 700 million subscribers. 700 million. twice the population of the united states. it's the world's largest carrier, china mobile could start offering iphones as early as december 18th. if you own apple shares, you could see the results today. fox selling out all of its ad space for the super bowl. the ads 30 seconds to 2 minutes. these ads sold out a month before last year. introducing the 2015 mustang. they hope it can be a breakthrough global hit, especially in china, the market everybody wants. it invented the market here in the u.s. one...