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Move over, cows: plant-based food is making a killing The market is becoming increasingly crowded as consumers are concerned about the health and environmental impact of their diets Oatly Group AB’s (NASDAQ:OTLY) stellar debut last week was a sign that the plant-based trend is much more than a fad, although experts say it will be another few decades before it takes over animal-derived products. Nonetheless, more and more companies are joining this crowded market, which is becoming increasingly competitive and more attractive for investors. There s even a dedicated cruelty-free fund, US Vegan Climate ETF (NYSE:VEGN). Brands are tapping into the new opportunity as nearly half of the world’s consumers are cutting their intake of animal-based products without following a strict vegan diet, according to Euromonitor.

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