The Ikea Effect
Professor Dan Arieli once wrote about the “Ikea effect.” If we ourselves assemble something that we bought, we are more attached to it because of our personal involvement.
Source: jewishlink.news
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Professor Dan Arieli once wrote about the “Ikea effect.” If we ourselves assemble something that we bought, we are more attached to it because of our personal involvement.
Movers and shakers in Israeli society.