Why I'm backing the British underdogs in my portfolio overhaul
Millenial Investor: Imogen Tew wants to know if she’s right to stick with small UK funds
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Millenial Investor: Imogen Tew wants to know if she’s right to stick with small UK funds
Investment firm Standard Life Aberdeen is rebranding to the unpronounceable 'Abrdn', in a move that appears about as well received as the Super League announcement. The new name has had some vowels removed but the firm claims it's still pronounced 'Aberdeen.' The long standing and well recognised 'Standard Life' part of the name has been axed completely. The change is part of the company's plan to rebrand as 'modern, agile, digitally-enabled', it said. Explaining the rationale behind the move, chief executive Stephen Bird said: 'Our new brand Abrdn builds on our heritage and is modern, dynami...