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Abrdn Hits Out At 'Corporate Bullying' Over Name Change | Brunei's No.1 News Website

Abrdn Hits Out At 'Corporate Bullying' Over Name Change | Brunei's No.1 News Website
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Banking boss at lampooned Abrdn financial firm accuses media of 'bullying' it for taking 'calamitous' decision to remove all vowels from its name three years ago

The decision to rebrand the company was widely mocked when it was announced in 2021, with people joking the company had been 'disemvowelled'.

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Abrdn hits out at 'corporate bullying' over name change

An executive at the investment firm said the press was making "childish jokes" about its rebrand.

United-kingdom , Chris-newlands , Elon-musk , Wolff-olins , Peter-branner , Twitter , Phoenix-group , Standard-life-aberdeen , Financial-news , Financial-times , Leave-abrdn , Standard-life

Meet the Aberdeen mum coaching people all over the world

Meet the Aberdeen mum coaching people all over the world
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Mocking the Abrdn name is 'corporate bullying', says chief investment officer | Aberdeen Asset Management

Peter Branner accuses press of making ‘childish jokes’ about rebrand, which would not be acceptable if firm was a person

United-kingdom , Stephen-bird , Peter-branner , Wolff-olins , Stphn-brd , Phoenix-group , Standard-life-aberdeen , Standard-life , Aberdeen-asset-management , Strictly-come-dancing ,

Abrdn boss cries 'corporate bullying' over name mocking

Abrdn's chief investment officer has complained that the company is facing "corporate bullying" by the media due to its name.

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KPMG's 40 Years Auditing Abrdn Is Plenty, Thanks

KPMG's 40 Years Auditing Abrdn Is Plenty, Thanks
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Dividend yields up to 10.1%! Which of these cheap FTSE 250 stocks should I buy?

Dividend yields up to 10.1%! Which of these cheap FTSE 250 stocks should I buy?
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Questions over abrdn's chief's £800,000 bonus amid job cuts

Chief executive awarded £800,000 bonus as firm bids to revive investment business

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Abrdn boss lands 26% pay rise to to £2.1m despite fund manager suffering an investing exodus

Abrdn chief exec Stephen Bird (pictured) enjoyed £1.1m in bonuses, 68% up on the year before. That was despite another year of losses for the business.

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