"Hedonism Is Switched on": Jonathan Anderson on His Latest Loewe Collection
New York Times, and Japan’s The Asahi Shimbun. The idea was to reach millions of newspaper readers around the world, who are not part of the “fashion-focused audience” already familiar with his work at the house. “Why, as a society, are we scared of mass?” Anderson asks. “In fashion, we have rejected the idea of mass information or mass consumerism. We want it to go to one group of people. The fashion show is tailored to that, it is for one type of group of people only. Sometimes, that can mean it becomes an echo chamber because it doesn’t go outside of it.”