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The Berkeley store will be the first Digital Experience Concept Store in America. The store pictured here is in Japan. (Courtesy BoConcept)
BERKELEY, CA At a time when so many businesses have permanently closed because of the coronavirus pandemic, Søren Krogh-Jensen is busy planning his third Bay Area BoConcept store.
Krogh-Jensen opened the luxury Danish furniture brand sites in San Francisco in 2008 and in San Jose in 2015. Next up Berkeley.
The Berkeley store will be BoConcept s first Digital Experience Concept Store in America. It will allow customers to interact and customize furniture and learn about the Interior Design Service. It is meant to bring personal style and Danish design to life. ....

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