Still room for glamping now China is open
Sleeping under the stars and awakening in the gentle sunlight of dawn has always fascinated people seeking an escape from the hustle and bustle of urban life.
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Sleeping under the stars and awakening in the gentle sunlight of dawn has always fascinated people seeking an escape from the hustle and bustle of urban life.
The camping industry will maintain high growth in three to five years. But as more people get to know more about camping, camping will become a very common lifestyle option for people. This is what happened in Japan, South Korea and the West.
Glamping is all the rage come summer – but it’s a phenomenon that’s just recently hit China. Emerging Communications’ marketing executive Michaela Zhu considers how marketers can capitalize on this new trend to get in front of consumers.