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UNICEF - United Nations Children's Fund - Fundraising Specialist (Digital Analyst), Geneva


School/Unit: Geneva, Switzerland
Categories: Private Fundraising and Partnerships
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
The Private Sector Fundraising and Partnerships Section (PSFP) works with National Committees and UNICEF Country Offices to maximize revenue and drive income growth. Inside PSFP, the Digital team is implementing a new Digital Revenue Strategy to Inspire, Collaborate and Enable markets to improve their digital fundraising results. The vision is to become the best and most successful non-profit digital fundraising program in the world. ....

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CDP versus CRM: What's the difference?


Marketing automation through campaign tracking and performance analysis.
How do companies use CDPs?
Automation of data management (integration, validation and cleaning).
Identification and classification of all customer attributes and behaviour across systems – both online and offline.
Definition of persistent customer profiles and management for future use.
Analysis of lifetime customer journeys.
Analysis of customer behaviour to improve segmentation (that is, pricing or marketing campaigns).
Analysis of customer purchasing history and other behaviour to inform eCommerce or content recommendations.
Predictive analysis for modelling customer behaviour (that is, segmentation based on most likely to buy, or most likely to churn).
Export of segmented customer lists for campaign execution or business intelligence. ....

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Hypersonix and Relationshop Partner to Personalize Digital Shopper Journeys


Hypersonix and Relationshop Partner to Personalize Digital Shopper Journeys
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Hypersonix Inc. and Relationshop, Inc. announced today that the two companies are partnering to provide a best-in-class platform that enables retailers to provide personalized and highly engaging digital shopper journeys. The partnership combines the Hypersonix Artificial Intelligence based shopper analytics with the Relationshop Digital Experience Platform.
Hypersonix and Relationshop Partner to Personalize Digital Shopper Journeys
Now more than ever, it is critical that retailers utilize the latest AI-powered innovations within their branded digital experience. Our combined offering allows the retailer to fully personalize and unify the in-store and online commerce channels. ....

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