BLOOMBERG Leaders With Lacqua March 26, 2016
Apple unveils a new iphone the , iphone s6 with a smaller screen and smaller price tag. Starting out at 399, it is the cheapest new iphone ever. The company appealing to both to customer loyal to the iphone 5 and new buyers in highgrowth markets like china and india. Investors initially were not crazy about the reveal. Shares dipping as the event got underway, but i do want to point out that investors are typically slow to digest apple product announcements. Looking back since steve jobs died in 2011, shares rose 1. 5 after product launches, but retreated 1. 8 three months later. Right after t...