The metaverse doesn't exist yet, according to Smyle
Creative agency Smyle is seeing a progression towards “innovative, immersive storytelling activations that people can experience together.”
Source: conference-news.co.uk
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Top News In Dax Callner Today - Breaking & Trending Today
UK Advertising's Non-white Staff Grew 20% Last Year, But They're Paid 20% Less
The latest census by the Institute for the Practitioners in Advertising (IPA) reveals some positive trends in diversity across adland, but progress remains slow as gender pay gap barely improves and ethnic pay gap grows.
Source: thedrum.com
How do you solve a problem like... deciding whether or not to go to industry festivals?
Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners. This week, we ask readers whether they’re planning on heading abroad for industry festivals and conferences.
Source: thedrum.com
Five brand experience trends to look out for in 2022
As we (hopefully) edge closer to a post-pandemic state of equilibrium, Campaign spoke to UK experience agencies to find out what brand events will look like over the next 12 months.
Source: campaignlive.co.uk
IMEX America Looks to the Future With Purpose and Positivity
IMEX America opens in a few weeks bringing a wide range of business opportunities, learning sessions and the chance to reconnect.
Source: eturbonews.com