Ciroc owners end partnership with Diddy after he accused them of racism
Global beverage company Diageo has terminated its partnership with Sean Combs, aka Diddy, following a lawsuit filed by the executive.
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Global beverage company Diageo has terminated its partnership with Sean Combs, aka Diddy, following a lawsuit filed by the executive.
It comes almost a month after the US rapper began legal action against the UK-based firm, accusing it of racism.
The move comes after pop star Diddy accused the firm of neglecting his tequila brand because of his race.
Diageo has ended its business relationship with Sean Combs and wants a legal case brought against it by the US rapper thrown out.
Diageo has slammed Diddy's racism accusations in the rapper's lawsuit over his tequila brand DeLeon, which the company had partnered with him on.