Page 37 - Demand Side Platform News Today : Breaking News, Live Updates & Top Stories | Vimarsana

o  Programmatic 1 n et revenue increased by 30% to $161.6 million (2019: $124.2million) offset by an anticipated decrease of 43% in Performance 2 activity o  Total net revenue increased by 12% to $184.3 million (2019: $164.0 million) with 88% of net revenues generated from Programmatic activities compared to 76% in 2019, and 91% in Q4 2020 - see table below · Record H2 adjusted EBITDA 3 of $58.7 million, up 51% vs. H2 2019 o  Full year 2020 adjusted EBITDA of $60.5 million (2019: $60.4 million) impacted by Covid-19 related a...

Location: London Rashid is the Chief Technology Officer and Co-Founder of Hadean, a deep-tech distributed computing company based in London, UK. A member of the inaugural Entrepreneur First cohort, he previously founded VC-based data intelligence startup, Adbrain. Today, Mansoor is the driving force behind the technical innovation at Hadean. What was your first job? While it may not quite quantify as a job, I started developing software applications for businesses when I was still in my early teens. After finishing school, I immediately started my first company developing positioning devices...

March 9 2021, 10:41 am | BY Kim Shaw | 1 Comment Standard Chartered Bank (SCB) will be using dentsu Curate to roll out their 2021 global brand campaign, “Here for Good”. This decision was made after the international banking institution tested their campaigns using the built-in-Asia programmatic supply solution, when it was launched just six months ago, in September 2020.   “We recognise the complexity of the digital ecosystem but media quality and transparency are fundamental to any brand and shouldn’t be compromised. With the success seen last year, we will continue to lever...

After pilot run, StanChart officialises use of dentsu’s programmatic solution Details 09 March 2021 Standard Chartered Bank (SCB) will be using dentsu Curate to roll out their 2021 global brand campaign, “Here for Good”. This decision was made after the bank tested its campaigns using the built-in-Asia programmatic supply solution, when it was launched just six months ago, in September 2020. Earmarked to be the long term, strategic solution for clients’ supply path optimisation and curation needs, the solution is said to have since delivered ...

Smart and White Ops Partner To Safeguard Digital Advertising from Fraud and Abuse White Ops Advertising Integrity provides Smart with protection against ad fraud across all possible devices, formats and buying models, including integrations in the CTV/OTT segment Smart, the independent ad tech platform, and White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced a partnership to fight advertising fraud and invalid traffic. Fully integrated within Smart's advertising platform, White Ops' Advertising Integrity enables pre-bid protection...