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We recently announced our partnership with the IAB Tech Lab to integrate AAM-audited digital publishers into their Compliance Registry, a free resource that lists companies that have completed industry compliance programs.
PHOTO: supattra pongsuwan/EyeEm Goodbye, cookies. Hello FLoC? By now, marketers who rely on advertising and targeting through the Google machine likely know about the search giantâs plans for a third-party cookies alternative: the open-source Privacy Sandbox that intends to make cookie-tracking obsolete. It's built on anonymized group-targeting principles vs. individuals. Google calls these groups âFederated Learning of Cohorts,â or FLoC, where brands wonât be able to determine who they are targeting specifically, but will still get to curate relevant advertisements based...
April 1, 2021 10:30 Melbourne-based advertising agency AdUnion is aiming to simplify the process of measuring the effectiveness of TV ads via a new TV attribution platform for advertisers. Mumbrella can reveal the platform will provide advertisers with a clearer cost-per-sale metric for high-impact and high-value Connected TV (CTV) buying. Connected TV and BVOD have developed into hot topics within the television advertising space, but there continues to be disagreement over media strategies, with buyers reluctant to take more of the pie away from tried and test linear TV advertising. AdUnio...
However, one under-the-radar ad tech firm based in Canada outperformed all of them. AcuityAds (OTC:ACUI.F) finished the year up nearly 1,000%, gaining in the second half of the year on hopes for its new self-serve platform, illumin, and the broader growth in ad tech, especially as Connected TV (CTV) is rapidly gaining share in the massive video advertising market. Will Acuity keep climbing in 2021? Here's what investors should keep an eye on. Image source: Getty Images. A fast start to illumin After launching illumin in October, AcuityAds provided its first update last month. Performance top...