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Demandbase, the B2B go-to-market leader, today announced the acquisition of both InsideView, a leader in sales and marketing intelligence, and DemandMatrix, the best provider of technographic data and intelligence.
Read later Audio version Summary: Two years after acquiring Marketo, the B2B marketing automation platform is fully integrated into Adobe's product architecture and continues to evolve (© James Thew - Fotolia.com) When Adobe acquired Marketo in late 2018, there was likely plenty of speculation about where the marketing automation platform was headed. Marketo customers didn't need to wait long to find out as Adobe integrated Marketo with its digital experience platform in a number of ways. It's been a little over two years now since the acquisition, and Adobe provided some insights into wher...
Share this article SAN FRANCISCO, April 12, 2021 /PRNewswire/ -- Demandbase, the pioneer and leader in account-based experience (ABX), earned the top position as the global market leader on the Vendor Selection Matrix™ for Account-Based Marketing, released by the analyst firm Research In Action. Demandbase ranked first on the matrix, among the Top 15 Global Vendors, primarily selected by the technology research company's unique survey-based methodology for comparative vendor evaluation. "Each year we are proud to deliver valuable and insightful information for B2B marketers," said Peter ...
Read later Audio version Summary: B2B marketers embraced Account-Based Marketing, but how do you get there? It won't be easy if you have the wrong strategy. Integrate thinks it can solve this, with a solution built on a buyer-driven marketing strategy. We can look to COVID-19 as the accelerant needed to adapt B2B marketing, but it is only that, an accelerant. Buyers were changing their habits long before COVID (how they consume content, research and make decisions, engage with vendors), and they will continue on that path. We are now in a buyer's world, and we need a buyer-driven strategy...
Read later Audio version Taking a deep(ish) dive into Terminus and the potential of multi-channel ABM. Terminus has picked up $90m Series C funding, a nice kick-off to 2021, and further indication that Account-Based Marketing (ABM) is the go-to strategy for B2B brands. The last year or so have been somewhat transformative for Terminus, with several acquisitions that have added to the platform’s capabilities and their desire to “power high-performing go-to-market teams”, including in 2019 Sigstr, which enables custom signatures in emails. At the time I didn’t see the value of this,...