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Denver-based Icon Source is getting ready to offer a platform for college athletes in states that have passed name, image and likeness compensation laws.
Startup marketplace connecting athletes with sponsorships opens $3.5M funding round Photos courtesy of Icon Source) Chase Garrett wanted to create an even playing field for athletes and brands. The 35-year-old was a professional motocross racer from 14 to 24 years old, and later recruited athletes for Red Bull’s marketing team. But throughout his career in the industry, Garrett said he noticed emerging brands and athletes struggling to discover and connect with each other. “A lot of times companies just think of athletes that are top of mind, like Lebron James or Tiger Woods, who are ofte...