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NFL star Travis Kelce could add to his millions, with boosts to his endorsement deals and merch sales, thanks to Taylor Swift's appearance at Arrowhead Stadium.
These are the most impactful name, image, and likeness companies helping student-athletes to navigate a quickly moving industry.
Miami basketball stars Haley and Hanna Cavinder shared a "day in our life" video on Instagram.
Collectives are the norm in college sports. Yet, some are more successful than others. Here are On3’s top 20 most ambitious NIL collectives.
First-ever Name, Image and Likeness Summit was held at Atlanta’s College Football Hall of Fame