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Google search ads spotted in compromising placements

Google search ads spotted in compromising placements
yahoo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from yahoo.com Daily Mail and Mail on Sunday newspapers.

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Google search ads spotted in compromising placements

Research delving into a less visible component of Google's search ads business a network of third-party sites called Google Search Partners (also known as the GSP network or SPN) has documented scores of instances of Google search ads being served on non-Google websites that the media buyers paying for the marketing campaigns probably weren't bargaining for. The report whose title poses the question: "Does a lack of transparency create brand safety concerns for search advertisers?" also found instances of search ads bought from Google being served on Breitbart.com, a news website that espouses far-right views, despite brands in question having taken steps to avoid their ads appearing on the site, such as adding it to an ad blacklist. "This raises the possibility that ads were served on websites and publishers despite the brand’s deliberate efforts to ensure brand safety and control over their media investments," writes Adalytics, an ad ana ....

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Gabrielle Weber, Kelly Heritage and Shannon Benil | Crosby Marketing Communications

To support a growing portfolio of federal agencies and health care clients, Crosby Marketing Communications has announced the promotion of three executives to the position of vice president. As vice president, strategist, Gabrielle Weber oversees the strategic development of large-scale public health outreach and community programs for clients including the U.S. Department of Health and . ....

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Crosby Earns "Best In Show" at PRSA Awards - Eye On Annapolis

Crosby Earns "Best In Show" at PRSA Awards - Eye On Annapolis
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Crosby takes 'Best in Show' at PRSA Best in Maryland Awards

Annapolis-based Crosby Marketing Communications took top honors in the 2022 Public Relations Society of America’s Best in Maryland competition. ....

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