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From Colonel Sanders to Coco the Monkey, mascots can be some of the most resonant parts of brands. But how do you create a good one (and keep it current)?

May 19, 2021 5:45 pm Design studio Derek&Eric has crafted a new identity and packaging for British hard boiled sweet Fox’s Glacier Mints. As part of the overhaul, the consultancy has designed a minimalist and forward-facing polar bear as well as new wrappers for the individual sweets. Fox’s Glacier Mints are a boiled mint sweet established in the UK in 1918. Originally developed by confectioner Eric Fox, the brand now sells a range of flavours. Redesigning Peppy Previous branding for Fox’s with the latest version on the right The rebrand aims to bring the sweet to new audiences, accor...

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