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[music playing] little did i know, i was making a brand. i have been told that by many advertising executives, by many madison avenue types, that what i was doing was really making a brand-- developing it, nurturing it, building it, protecting it. the big, big turning point was when i wrote my first book. 10 years after i published entertaining, i sold more copies that year than the first year. so it kept going like that. snowballing. every single book was a big bestseller. and it's exciting that the voice has found, the brand is built that's very valuable. at the very end of enterta...

wawanted t to go. nothing anand nobody was going get in her way. littttle did i k know, i was makingng a brand.. i i have been n told that ty manyny advertisising executit, >> littttle d did i know, i mamaking a brarand. i have been told that t by many advertrtising exececutives, tht whatat i was doioing was realll making a b brand. developing it,t, nurturingng it bubuilding it,t, protectcting i the e big turnining poinint waw i wrote mymy first book. threree years afafter publishin entertaining i sold more copies than the first year and it is exciting that the voice is found, the b...

meanwhile, an attack on ukraine's zaporizhzhia region leaves at least 23 people dead. a mounting death toll in florida after hurricane ian, president biden says it could be deadliest storm ever to hit the state. and saying good bye to sammy — the story of a retiring guide dog — good afternoon. welcome to bbc news. let us go back to moscow, where we have been listening to president vladimir putin officially, in his view, agreeing to the annexation and signing in the annexation of four regions of ukraine. this follows so—called referendums that have been held in those four region...

>> no one is perfect. i even said at a meeting, i'm a sinner. we all sin before the dploir of god. but every day i pray to god to let me do his will. that's the reason i'm in this race right now. when i see people getting hurt on the street, the crime going on, i see the crime like nobody wanting to hold anybody accountable for. plus president biden and the first lady just arrived in florida. they will get a firsthand look at what's left of that city. reeling from hurricane ian's direct hit one week ago. the death toll from the storm is now at 112, half of those happening in lee co...

actor kevin spacey has pleaded not guilty to four charges of sexually protesters in sri lanka call an end to their occupation of government buildings as the country awaits the resignation of president rajapaksa. a bbc documentary reveals that hundreds of british dentists treat patients with serious complications after they travel abroad to get cut price crowns. voting in the second bone of the conservative leadership contest has endedin conservative leadership contest has ended in the past 30 minutes and we expect the result to be announced in one hour. six candidates at left today w...