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Whisky has been the favorite spirit of Indians for over a century now.

The scorching summer notwithstanding, beer sales may falter this year due to election-related curbs. Gin, meanwhile, might just seize the spotlight

CIABC, a liquor industry group lobby, has urged the consumer affairs ministry to allow unfettered advertising rights for brand extensions, provided there is no misrepresentation or miscommunication. This request follows a recent government directive asking alcohol makers to submit a list of surrogate products sold under identical brand names within 15 days.

India's love affair with whisky runs deep. While beer dominates alcohol sales in most Asian countries, whisky reigns supreme in India.However, despite its status as a frontrunner in consumption, India has often played second fiddle to whisky ...

Indian single malt whiskies have made history by surpassing renowned international brands in terms of sales. According to the Confederation of Indian Alcoholic Beverage Companies (CIABC), Indian single malts accounted for 53% of total sales in 2023. The success of 'Made in India' brands has led to international giants like Diageo and Pernod Ricard entering the Indian market with their own local brands. This signals a new era for the country's whisky industry.