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For all the livelong years it has been around, beer has been associated with leisure and relaxation. Of late, it has become more than just a beverage. Both amateurs and aficionados prefer an uncorked chilled beer to unwind on a sweltering hot day. As the temperature rises, the breweries gear up to capitalise on this growing trend.
The scorching summer notwithstanding, beer sales may falter this year due to election-related curbs. Gin, meanwhile, might just seize the spotlight
Breweries are optimistic about 2024 after a 10% year-on-year drop in industry volumes last year as unseasonal rains marred sales during the summer months.
From industry veterans to new releases tapping into rising demand, Renuka Kennedy gives a rundown of Indian single malt whisky brands.
Whisky connoisseurs are reaching out for Indian single malts lined up in upscale bar and store shelves along with the priciest and the best as they raise a toast to and with the likes of Amrut, Indri and Rampur.