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Young audiences influence more than $1.2trn in direct spend each year; kids and teens are your next customer, your next user, and critical to the growth and longevity of your brand. But with social media frequently grabbing news headlines for creating a negative impact on young audiences, brands have a responsibility to engage them with their digital safety and well-being in mind.
/PRNewswire/ -- Parks Associates' latest Video Services Dashboard reports that 19% of US broadband households have a vMVPD service, which is an online pay-TV...
Share this article NEW YORK, June 2, 2021 /PRNewswire/ -- Applicaster, a leading technology provider for simplifying the creation, delivery and management of OTT video applications, in its latest industry report, has revealed that 84% of media executives expect streaming to grow in 2021, with nearly half of those budgeting for more than 50% growth this quarter alone. In addition, a surprising three-quarters of respondents plan to change their monetization model this year, or are considering making a change. The new report from Applicaster, titled "The State of OTT Revenue 2021", features i...
OTT Industry: 76% Plan To Change Business Model To Capitalize On Streaming Demand A new report from Applicaster finds that 84% of media execs plan for continued streaming growth in 2021; advertising is king: two-thirds of respondents use advertising, often as part of a monetization mix; and 19 different combinations of revenue models are now used across platforms. By TVN Staff | May 20, 2021 | 8:32 a.m. ET. Applicaster, a technology provider for simplifying the creation, delivery and management of OTT video applications, in its latest industry report finds that 84% of media executives expec...