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AdTheorent Launches Point™, a Suite of Machine Learning-Powered Geo-Intelligence Solutions Designed to Drive Increased Performance for Advertisers - Vimarsana News

AdTheorent Launches Point™, a Suite of Machine Learning-Powered Geo-Intelligence Solutions Designed to Drive Increased Performance for Advertisers

AdTheorent utilizes precise location data for visitation modeling, location-based targeting, and deterministic measurement NEW YORK, Feb. 27, 2024 /PRNewswire/ -- AdTheorent Holding Company, Inc. ,...

AdTheorent Partners with Adelaide to Utilize Attention-Based Metrics for Campaign Optimization and Measurement - Vimarsana News

AdTheorent Partners with Adelaide to Utilize Attention-Based Metrics for Campaign Optimization and Measurement

Added In-flight metrics will further enhance campaign performance NEW YORK, Jan. 16, 2024 /PRNewswire/ -- AdTheorent Holding Company, Inc. , a machine-learning pioneer and industry leader using...

AdTheorent Partners with Adelaide to Utilize Attention-Based Metrics for Campaign Optimization and Measurement - Vimarsana News

AdTheorent Partners with Adelaide to Utilize Attention-Based Metrics for Campaign Optimization and Measurement

AdTheorent Holding Company, Inc. , a machine-learning pioneer and industry leader using privacy-forward solutions to deliver measurable value for programmatic advertisers, and Adelaide, the leader in attention-based media quality measurement, today...

AdTheorent Partners with Jounce Media to Verify Removal of Made for Advertising (MFA) Properties from Its Campaigns - Vimarsana News

AdTheorent Partners with Jounce Media to Verify Removal of Made for Advertising (MFA) Properties from Its Campaigns

Partnership strengthens an already robust supply path optimization strategy designed to ensure high-quality impressions, cost savings, performance and scale for programmatic advertisers NEW YORK,...

AdTheorent to Present at the Needham Growth Conference - Vimarsana News

AdTheorent to Present at the Needham Growth Conference

AdTheorent to Present at the Needham Growth Conference